LGBTBE Roundtable

Description

Marketing is more than tactics- it begins with a strong brand foundation and a clear strategy. In this panel conversation, marketing professionals and business leaders will explore how businesses can build a marketing plan that supports long-term growth, including how to allocate marketing budgets, measure return on investment, and prioritize the strategies that deliver real results.

Panelists will also discuss the unique considerations faced by minority-owned businesses when positioning their brand in broader markets. Through practical insights and real-world examples, attendees will gain guidance on strengthening their brand presence, navigating identity in marketing, and preparing their marketing strategy for the years ahead.

Program:
    11:30-12pm - Registration and lunch
    12pm - 1pm - Program
    1pm -1:15pm - Networking

Panel:
    Jess Dyroff, Brightside Creative 
    Katie Koch, Brightside Creative
    Kim Kramer, Square Peg Marketing & Branding
    Michael Mackie, Square Peg Marketing & Branding 

Thank you to our sponsors: