Marketing Campaign Manager

Position Title:            Marketing Campaign Manager
Open Positions:        1
Posted Date:              January 9, 2025
Location:                    Remote
Department:              Communications and Marketing Strategy
Supervisor:                Michelle D’Alessandro
 
Apply online at: https://geha.wd5.myworkdayjobs.com/GEHACareers/job/Remote/Campaign-Manager_R-004755


Summary
The Marketing Manager (Acquisition Campaign Manager) is accountable for managing tactical go-to-market campaign planning and execution for one or more of GEHA’s medical and/or dental product lines. The ideal candidate is an expert marketer and operational lead, with strong project management and multi-channel campaign management experience. This role will manage the operational execution of cross-functional project teams through the annual planning cycle and execution of direct to consumer acquisition campaigns, managing tactical project plan development and execution calendar across all communication and marketing channels. The ideal candidate has extensive Healthcare Payor experience and is well versed in direct to consumer acquisition campaigns across direct mail, digital, print, web, telephonic and other channels.
 
Duties

• Operational owner of tactical project plan across full calendar year for product line(s), highly collaborative matrix team player with ability to engage peers across organization from Product, Data and Analytics, Sales, and other functions.
• Responsible for tactical planning and execution across all communication channels, lead cross-functional team in creating and executing multi-channel acquisition, brand and engagement campaigns across direct mail, web, telephonic, digital/social, field-marketing, and other channels, and mediums.
• Work closely with Planning, Performance Marketing, and Sales team to develop insight-driven input briefs (creative briefs, strategy briefs, media briefs) to guide projects across internal teams and external vendor teams.
• Be the internal Subject Mater Expert on development, delivery and deployment of all activations, initiatives, and programs supporting assigned product line(s).
• Collaborate closely with external agency partners and internal work teams to develop campaigns, campaign assets, and other go-to-market deliverables, including planning timeline and calendars.
• Run cross-functional planning meetings and workstreams, ensuring campaigns and initiatives are delivered on-time and within resource constraints.
• Expertise in planning segment-specific, micro-targeting, channel mix and go-to-market strategy.
• Other duties as assigned.

• Bachelor’s degree in business, Marketing, or related field.

• 4+ years of acquisition marketing campaign planning and execution, including marketing, asset development, go-to-market, and/or sales experience for a Healthcare Payor or similar from an agency side.
• Healthcare Payor experience required, in-depth and acute understanding of acquisition/growth marketing, go-to-market planning, and consumer behavior in Healthcare Payor space, specifically direct to consumer direct response acquisition and brand campaigns, to elicit and drive specific consumer outcomes to attract, retain, and engage members and prospects.
• Demonstrated ability to manage multiple projects simultaneously, with a proven record of meeting deadlines and managing priorities.
• Process-oriented professional, with the ability to thrive in ambiguous, fast-changing market and environment.
• Strong business acumen and mastery of data / insights to develop segments, value proposition(s), and overall growth strategy.
• Purposeful with keen sense of urgency to deliver results.
• Focus on outcomes and process – attention on delivering the right results, the right way.
• Strong written, verbal, and visual communication skills, across marketing and business areas, ability to establish rapport across all levels of an organization and stakeholders.

• Master’s degree