Position Title: Social Media Specialist
Open Positions: 1
Posted Date: July 24, 2025
Location: Remote
Department: Sales
Supervisor: Charlie Kirksey
Apply online at: https://geha.wd5.myworkdayjobs.com/GEHACareers/job/Remote/Social-Media-Specialist_R-005097
Summary
The Social Media Specialist amplifies the voice of G.E.H.A across social media platforms to enable and drive new sales engagement. The role works directly with executives, B2B Sales and business development teams and operators, crafting compelling and informative content, and executing engagement strategies that establish thought leadership, expand reach, and elevate G.E.H.A brand recognition and better position the sales team in the market.
Duties
- Social Strategy & Execution: Develop and implement social media strategies for G.E.H.A to enhance brand and drive thought leadership.
- Content Creation & Management: Create and curate engaging content, ensuring alignment with preferred company voice and industry trends.
- Executive Engagement: Collaborate with executives to understand their expertise, priorities, and communication style, providing guidance on social media best practices.
- Platform Management: Oversee select social media accounts on LinkedIn, Facebook, Instagram, and other relevant platforms, ensuring consistent activity and audience engagement.
- Brand Amplification: Identify opportunities for executives to participate in key industry conversations, speaking engagements, and media features.
- Metrics & Reporting: Track and analyze engagement metrics, providing insights and recommendations to optimize performance.
- Crisis & Reputation Management: Monitor online conversations and manage G.E.H.A and select executive brand reputation, addressing risks and opportunities proactively.
- Trend Awareness: Stay updated on social media trends, algorithm changes, and best practices.
- Community Engagement: Monitor, respond, and engage with followers, influencers, and brand advocates to foster a loyal community.
- Analytics & Optimization: Track performance metrics and KPIs to refine strategy and report results.
- Influencer & Partner Marketing: Identify and manage relationships with industry and partner influencers, content creators, and brand ambassadors.
- Production Ownership: Own all production aspects, concepting, and strategy, collaborating with brand owner.
- Process Development: Develop scalable processes for content creation, distribution, and measurement.
- Content Refinement: Take partially developed ideas and refine them into polished content across multiple platforms.
- Thought Leadership: Strategically grow the brand's presence as a thought leader.
- Content Frameworks: Design and implement content frameworks to repurpose primary pieces into multiple assets across different platforms.
Education Requirements
- Bachelor’s degree in marketing, advertising, communications, or related field.
Experience Requirements
- 5-7 years of experience in social media management, with a focus on corporate and executive-level branding and engagement.
- Proven ability to provide strategic counsel and managing social presence.
- Strong understanding of platform-specific strategies (LinkedIn, Facebook, Instagram, TikTok, YouTube, etc.) and content formats.
- Experience with creative tools (e.g., Adobe Creative Suite, Canva, CapCut, etc.).
- Excellent writing, editing, and storytelling skills with attention to brand tone and style.
- Proficiency with social media management and analytics tools (e.g., Hootsuite, Meta Business Suite).
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong experience with social media analytics, performance tracking, and data-driven decision-making.
- Strong interpersonal skills to work cross-functionally with executives, public relations, marketing, and social media teams.
- Comfortable handling sensitive information and navigating executive preferences with professionalism and discretion.
Preferred Qualifications
- Master’s degree
- Experience with paid social, UGC, or ecommerce marketing
GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. We are committed to creating an inclusive environment for all employees.
