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Become the Official Centennial Brand Partner

RFP

The National WWI Museum and Memorial is seeking a pro bono agency partner passionate about the work of the Museum and Memorial and its place in the cultural landscape of Kansas City and beyond.

2026 marks the centennial of the Museum and Memorial. It is also the 250th birthday of the United States of America (America250) and the year that the Museum and Memorial will serve as host for the World Cup FIFA Fan Fest in Kansas City. The Museum and Memorial intends to celebrate its centennial throughout 2026, but the confluence of these once-in-a-lifetime events provides an opportunity that can be capitalized on.

Qualified marketing agencies are invited to partner in support of a centennial marketing campaign that leverages the anniversary to bring awareness to the Museum and Memorial and its work to educate about the enduring impact of WWI. Locally, it will celebrate the Kansas City legacy in building and stewarding the Museum and Memorial for 100 years.

As a part of this centennial marketing campaign, the Museum and Memorial seeks a pro bono partner to advise and deliver on:

  • Creating a cohesive centennial brand identity and messaging
  • Developing marketing and PR tactics to leverage the anniversary
  • Advising on paid and earned media, as well as partnerships, to amplify messaging
The selected agency will be named the Official Centennial Brand Partner and have the opportunity to create award-winning, impactful work. They will also be granted a Corporate Membership to the Museum and Memorial for two years (2025 and 2026), with benefits that include brand recognition, free admission, invitations to VIP events, discounts on event rental space and more.

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