Summary
The Director, Product Development has significant accountability for the competitive positioning of our health and dental plan portfolios, including the ideation design and development of products that meet the evolving needs of federal employees and retirees. The director will drive product innovation, oversee the product lifecycle, and maintain strong relationships with stakeholders and business partners. Leading a team of product owners, you will embody strategic leadership and foster a culture of market insight and innovation. This leadership role will be accountable for delivering compelling product value propositions that resonate with key market segments.
Duties
- Develops and socializes the overarching value proposition of GEHA’s FEHB, PSHB and FEDVIP plans to inform a cohesive and robust portfolio meeting the diverse needs and expectations of the federal employee, military retiree and annuitant population;.
- Spearhead product ideation, design, and development, while managing the complete product life cycle.
- Drive delivery of new product launches, from idea stage, to implementation, and post-implementation review.
- Develop, lead and direct a team of product professionals responsible for effective health and dental product plan design, including hiring, onboarding, development, coaching which results in high levels of engagement and successful delivery of key initiatives
- Evaluates and assesses the effectiveness of the programs, features and benefits of each health and dental plan in creating member value as defined by its target audience;
- Responsible for the development of business cases to support additional/ongoing investment in existing products and the development and implementation of new products, programs, features and benefits;
- Collaborate with key stakeholders and strategic vendor partners to extract actionable information from available data points to monitor plan and program effectiveness such as established metrics, goals and KPI’s;
- Collaborate cross-functionally to create effective, accurate and consistent product messaging across all communication tactics and mediums including print and digital.
- Stay informed about industry trends, competitor offerings, and regulatory changes that may impact product.
- Explore new markets for expansion to assist with differentiating GEHA’s product offering for our members.
Education Requirements
Requires a bachelor’s degree in marketing, business, communications or equivalent field, additional relevant experience may be considered in lieu of education
Experience Requirements
- Requires 10+ years of health care or health insurance related experience that includes a minimum of 5+ years of people management experience
- Experience developing and implementing successful product visions & strategy
- Requires in-depth, technical experience with health care product development
- Experience in cross-functional collaboration on complex programs in a dynamic environment
- Requires the ability to work independently
- Demonstrates sound business judgement driven by data / analytics, influenced by primary consumer research
- Demonstrates creativity in solutioning when data / analytics are unavailable to support decision making
- Requires excellent verbal, written and relational skills
- Requires analytical and logical reasoning skills
- Proven track record working with both internal and external users & stakeholders to develop & deliver on winning product roadmaps
Preferred
- MBA or advanced degree
- Experience with VEBA/FEHB or similar healthcare programs
- Understanding of the healthcare regulatory landscape
GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
